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Insights

Ideas, perspectives and practical guidance.

The latest articles from our Substack publications, Stories in Code and Virtual Story Lab.

  • Virtual Story Lab29 Jun 2026

    AI Is Already in Screen and Creative Production. Training Has Not Caught Up.

    From higher education to production workflows, AI literacy is becoming a practical requirement for responsible creative work.

    Read article on Substack→
  • Virtual Story Lab17 Jun 2026

    The AI-Assisted Filmmaker’s 10-Point Checklist

    Practical notes on deciding when, where and how to use AI in a filmmaking workflow.

    Read article on Substack→
  • Virtual Story Lab16 Jun 2026

    Start here: AI filmmaking without the hype

    Practical notes on tools, workflows, ethics and creative judgement for filmmakers working with AI.

    Read article on Substack→
  • Stories in Code3 Jun 2026

    AI Says Yes Where the Film Industry Says No

    The real question about generative AI in film is not whether it can make images. It is whether the film industry can survive the loss of the gate marked no.

    Read article on Substack→
  • Stories in Code22 Oct 2025

    The Actor is Dead, Long Live the Scan

    Tilly Norwood isn’t the future of acting - she’s the punchline of a century-long joke about who owns the body that performs.

    Read article on Substack→
  • Stories in Code6 Jan 2025

    The Great AI Deception?

    Why People Need to Get Over the Idea They Can Distinguish Human and AI-Generated Content

    Read article on Substack→
  • Stories in Code17 Dec 2024

    AI Exposure: Why High-Skilled Jobs Are Most at Risk

    The Global Paradox of AI: Why Wealthy Nations Face the Biggest Threat

    Read article on Substack→
  • Virtual Story Lab30 Nov 2024

    What Can You Do With AI? Discover Our Latest Work

    At Virtual Story Lab, we’re empowering creatives to master the art of AI storytelling

    Read article on Substack→
  • Stories in Code28 Nov 2024

    Prompt Rage: 10 Myths About AI That Make It Infuriating

    From hallucinations to hype, these ten misconceptions explain why your ‘intelligent’ assistant often feels anything but.

    Read article on Substack→
  • Stories in Code25 Nov 2024

    Stories in Code: Where Creativity Meets Technology

    Stories are the threads that connect us, and code is the language that shapes our digital world. At Stories in Code, I explore what happens when these two forces collide.

    Read article on Substack→
  • Virtual Story Lab24 Nov 2024

    Don’t Ask What AI Can Do for You—Ask What You Can Do With AI

    Welcome to Virtual Story Lab, where we unlock your inner storyteller with the latest AI-driven tools.

    Read article on Substack→
  • Virtual Story Lab23 Nov 2024

    Coming soon

    This is Virtual Story Lab.

    Read article on Substack→
  • Stories in Code23 Nov 2024

    Making Error 404: Humanity Not Found

    AI film making has arrived and you can do it on the couch!

    Read article on Substack→
  • Stories in Code14 Nov 2024

    Old Man AI Ruminates on Democracy’s Plight

    How AI Sees Democracy Today: A Story of Algorithms, Echo Chambers, and Old Warnings

    Read article on Substack→
  • Stories in Code6 Jun 2024

    Nightshade: Defence Against the Dark Arts of AI

    How Artists Are Using Poison Data to Protect Their Creations in the Age of AI

    Read article on Substack→
  • Stories in Code24 May 2024

    From Herzog to Barbenheimer: AI’s Bold Debut at Cannes 2024

    Unveiling the next wave of cinematic creativity: AI’s impact at Cannes and beyond.

    Read article on Substack→
  • Stories in Code19 Apr 2024

    There and Back Again: A Human’s Tale by ChatGPT

    According to ChatGPT-4 the future of storytelling is human not AI (for now). But it all depends on the prompt…

    Read article on Substack→
  • Stories in Code16 Jul 2023

    2035: Human Actors Are Obsolete. Long Live the Digital Thespian. Or Not…

    It’s 2035 and the Hollywood star system finds itself teetering on the brink of obsolescence. About bloody time.

    Read article on Substack→
  • Stories in Code3 Jan 2022

    Why Are We Still Using 2d Cinema Cameras To Make Films?

    In the world of responsive moving image storytelling, the 2d cinema camera is an expensive anachronism blocking the road

    Read article on Substack→
  • Stories in Code14 Nov 2021

    Come, Film Makers, Come. The Game Engine Is Afoot!

    Making films with game engines? Yes, it’s true. Just ask the folk at Weta Digital.

    Read article on Substack→
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